Beyond the Binary

The world of fragrance is renowned for its rigid gender divisions, a tradition deeply rooted and timeless. But with fresh winds of inclusivity blowing, such a construct seems archaic now.

Welcome to a new era of beauty, one that steps beyond the binary.

Fueled by an open mind, JAJI Fragrances & Parfumerie is stepping out of old-school mold, discarding restrictive gender norms – inclusive beauty is the way forward.

The indulgence of precious ingredients and intoxicating blends remains as inviting as ever. Yet, it’s time the world moved beyond the binary for a more encompassing olfactory experience. Every scent has a story for everyone to savor; every aroma has an essence waiting to be discovered regardless of gender.

It’s time to find your unique scent – your soulmate scent beyond the binary division.

A shared experience

Traditionally, fragrances had an assumed gender identity. Men were all about the woods while women were assigned powdery petals. But does scent truly have a gender? This is the question JAJI Fragrances & Parfumerie are now boldly asking as we move towards a more inclusive future – one that thinks beyond the binary.