FRAGRANCE FOR

INDEPENDENT RETAIL BOUTIQUES & MAJOR SHOPPING MALLS 

 

 

A niche Fragrance House composing fragrances of the highest expression of olfactory refinement for Retail & Commercial Spaces.

 

 

THE RETAIL ENVIRONMENT

Even the most rational choices are influenced by emotion.

Emotion is the driving force behind 90% of the purchasing decisions. Visitors in a store are no longer making transactions based on what they see – but on how they feel.

Making an appeal to all of their senses isn’t optional. It’s now a fundamental aspect to all bricks & mortar stores.

In the digital era, a brand’s physical location is the ideal customer touch-point to tickle the senses – and tell what your brand is all about, in a completely different way.

JAJI Fragrances works with professional scent diffusion machines to support you in promoting your brand’s story – through scent.

 

RETAIL SCENTING CASE STUDY

 

A scent study placed two identical pairs of top brand running shoes in two separate but identical rooms. One room was infused with a mixed citrus/floral scent. The other room wasn’t. Test subjects inspected the shoes and by a margin of 84%, preferred the shoes displayed in the fragrant room. Additionally, the consumers estimated the value of the “scented” shoes was, on average, $10.33 higher than the pair in the unscented room.

According to research by Eric Spangenberg, Dean of the Washington State University College of Business, an experiment within a retail environment showed that in a group of approximately 100 people who had shopped in the presence of a simple scent, typically spent longer in the store and spent 20% more money and bought more items.

CONTACT

 

E: info@jaji.com.au

A: Gold Coast, QLD, Australia

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