A niche Fragrance House composing fragrances of the highest expression of olfactory refinement for Retail & Commercial Spaces.
THE RETAIL ENVIRONMENT
Even the most rational choices are influenced by emotion.
Emotion is the driving force behind 90% of the purchasing decisions. Visitors in a store are no longer making transactions based on what they see – but on how they feel.
Making an appeal to all of their senses isn’t optional. It’s now a fundamental aspect to all bricks & mortar stores.
In the digital era, a brand’s physical location is the ideal customer touch-point to tickle the senses – and tell what your brand is all about, in a completely different way.
JAJI Fragrances works with professional scent diffusion machines to support you in promoting your brand’s story – through scent.
RETAIL SCENTING CASE STUDY
A scent study placed two identical pairs of top brand running shoes in two separate but identical rooms. One room was infused with a mixed citrus/floral scent. The other room wasn’t. Test subjects inspected the shoes and by a margin of 84%, preferred the shoes displayed in the fragrant room. Additionally, the consumers estimated the value of the “scented” shoes was, on average, $10.33 higher than the pair in the unscented room.
According to research by Eric Spangenberg, Dean of the Washington State University College of Business, an experiment within a retail environment showed that in a group of approximately 100 people who had shopped in the presence of a simple scent, typically spent longer in the store and spent 20% more money and bought more items.