Leading Maritime Training Hub, Gold Coast, Australia

The Paradigm Training Group Signature Scent

Paradigm Training Group is a Registered Training Organisation (RTO) and since its inception in 2014, the company has become the industry leaders in the marine education sector.

The CEO and team partnered with JAJI Fragrances & Parfumerie for the signature scent of their scent branding project. The completed fragrance was designed around a nautical profile while adhereing to the Head Quarters oceanic location.

The final fragrance is used through the company’s Training Rooms via portable commercial scent machines. Paradigm also commissioned us to create their fragranceĀ  into branded candles.

The Paradigm Training Group Sensory Story

A light citrus cocktail opens this exclusive creation and runs throughout as Lemon and Grapefruit mingle with Bergamot, Orange and Lime. Fresh aromatic Herbal notes extend the distinct freshness of this accord and unite beautifully with florals based around the fresh sweetness of Lily of the Valley and the creamy tropical tones of Jasmine.

A complex base unites the entire composition, enabling this resolutely fresh arrangement to join natural Timbers such as the combination of Sandalwood, Balsam Copaiba and Fir Needle.

The Paradigm Olfactory Notes


TOP: Orange Peel, Peach Nectar, Frangipanni, White Balsam

HEART: Peppermint, Bergamot, Cedar Leaf, Amber

BASE: Sandalwood, Balsam Copaiba, Fir Needle, Herbal, Jasmine, Lavender, Cyclamen, Lily of The Valley,
Heliotrope, Orange, Lemon, Grapefruit Essential Oil, Lime, Vanilla, Musk

I first met James and Jason two years prior. I absolutely fell in love with their retail brand and knew when it came time to develop our exclusive scent for the business these were the guys to create it for us. We are absolutely ecstatic with the final result – everyone loves it!

Julianne Zalite

CEO, Paradigm Training Group

Exclusive Scent Development

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